THE DESIGN ENTREPRENEUR

Reading THE DESIGN ENTREPRENEUR

I used to not enjoy reading books. This was partly because I had a hard time trying to physically read the story, not because I didn’t enjoy the story. Now, I not only read books, but I buy some with my own money! (Usually I have my parents pay for them for me but not always). The kinds of books I buy are not novels though, they are informative books about subjects that interest me. I have one called Guide to Masterpieces of RomeThe Manga Guide to StatisticsChinese CharactersThe Frick Collection, and there are others, believe me.

One of them I bought a couple of days ago called THE DESIGN ENTREPRENEUR: Turning Graphic Design Into Goods That Sell by Steven Heller and Lita Talarico and just started reading. In the book’s 240 pages contain a structure with introductions followed by a series of case studies, containing an interview with each designer and photos of finished products and inspirations. The main idea is about the entrepreneurial process and working for yourself.

Designers know well of the unfortunate truth about their work: Clients are pests!

Yes, I said it. It makes perfect sense though. A client comes to you for you artistic capabilities and visions, but somehow manages to decrease your design to mediocrity. Does any designer want their design to only be… dare I say… COMMON??!!

Hell no!!

This book  basically says to screw clients and design things for yourself and also make some money in the process.

THE DESIGN ENTREPRENEUR offers a lot of insight into the wonderful world of creative freedom and gives hope to those wishing for this freedom. The steps are outlined very bluntly so someone with a low IQ or with no knowledge of entrepreneurship can understand the contents. As well, there are 53 interviews with designer D.I.Y.ing (do it yourself-ing), giving the reader a more ‘real’ outlook.

Overall, this book gave me an optimistic view on what my future could potentially result as. I honestly have no experience with dealing with clients but I do have a fear of certain types of clients like these (I can clearly picture these monsters in my head and they freak me out sometimes!):

The Rich Bitch: the extremely wealthy stuck-up woman who is so critical, even the smallest speck is detected.

The Indecisive Jackass: the slump of a man who can’t make up his damn mind!

The Chatty SHUT THE HELL UP Person: a woman or a man who just won’t shut up! I’m sorry, but I don’t need to know everything about you!

The Brat: the person who cares about nothing but his/her own selfish self.

The Late Payer: enough said.

So basically I’m pretty convinced that being an entrepreneur is a more fulfilling path to go down. Is it hard work?

Read the book and find out for yourself.

Laptops, Fantasies, and Rice Cookers??

I have been fantasizing about my first-year experience lately. Some of my friends are already making shopping trips to IKEA and Canadian Tire for the basic necessities needed their rooms and for just general survival. One of my best friends is even taking the extremes and sneaking a rice cooker into her room! Me? You ask? I won’t be needing to make those trips to IKEA and whatever and sneaking rice cookers anywhere (where do you even buy a rice cooker??). I will have to make a stop at a mall of some description to purchase new clothes because when you go to a private school for most of your life, the school uniform takes a prominent spot in the closet. Nevertheless, the only important purchases that need to be made for my “room” will be my TTC Student Pass and my new LAPTOP! To make things more clear, I am going into first-year Graphic Design at OCAD University so that basically explains why I’m not making those trips like my friends. However, the trip to get my new LAPTOP may just be the most important one of all!

MacBook Pro with Retina Display

Let me explain.

I have a soft-spot for good working Apple Products. For those with PCs, you may turn your nose into the air and think whatever you like. Apple is just pure awesome! So, you could understand my constant nagging about my new laptop, considering my current 6-year-old MacBook is about to die. This lead to my sisters rolling their eyes and hoping I would just shut up about my new computer. I would give my dad a sorrowful look like my puppy died and he would just roll his eyes. No matter what, getting my new computer was a slow slow process.

Luckily, though, I have determined which kind of computer I would like in my possession. It is the new Apple MacBook Pro with Retina Display. It is light like the MacBook Air and as resolution screen of 2880 x 1800 pixels, which is a pretty damn good screen. I, in early June, went to OCAD for a workshop to help me register my courses and there was a booth available to ask questions about computers. I spent about most of my time discussing with a worker in the OCAD store about which computer I should buy. He, inevitably, said this new MacBook Pro would be the best choice for a Graphic Design student as myself.

So, when I finally convinced my dad to drive me to OCAD to get my computer, I found out that the exact type of computer I wanted to purchase was all gone. OUT OF STOCK! My worst fear came true! More waiting!

Now that my new laptop is on order and I expect it to arrive in the next week or 2, I definitely feel that the wait will be so worth it. I now feel like my friend with the rice cooker simply because I need this for my room next year.

My LAPTOP is her RICE COOKER.

laptop

rice cooker